If you think that every business that is not a non profit is a business created for the purpose of a greater good. Think AGAIN. BUSINESS IS BUSINESS and every business has a plan of action. Just as it requires time, intellect, equity and finances every company will reap some type of return on revenue...AT SOME POINT.
Today's example is Snapchat. There is nothing wrong with earning money from your business. That is NOT the disclosure here. The disclosure before we begin and share pertinent articles is that Snapchat IS FREE FOR NOW...FOR A REASON. All tech companies can afford to NOT to charge to a certain point because as long as there is quality, functionality and following the results of the analytics reveal that there is an agenda for proceeding to seizing REVENUE. Snapchat, for example, has targeted teens to those in their 20's...FOR A REASON. Why not just come out and charge to utilize an app? Monetization is no secret, but do your research and discover HOW the CONTENT of what is captured on Snapchat brings about this monetization. The concept is to create a sense of liberty to accomplish a "hidden agenda" not only for the young teen that utilizes it, but also to implement the agenda of making money for the CEO "BY ANY MEANS NECESSARY". A Supported article is shared below for your own intepretation.
Then ask yourself is Snapchat for my Stephanie or Steven?